Overthinking and Building a Lifestyle Brand

Let me tell you! Overthinking and brand building don't mix. At all. Nada! Zero! Ok, I think you got the point. Let me tell you what happened.This was supposed to be a growth mindset post, and how working on your attitudes and beliefs helps you evolve into a better version of you and / or your brand.But for the love of God, I couldn't sit down and sugar-coat it, writing about being in control and having it all figured out when I am all over the place with my ideas and plans.To be more specific, I am at that point in living my passion, where the level of excitement and ideas is so big, it paralyzes my actions!Hmm, but what does one do when stuck? What I did just now! Stop everything, get a shower, stretch and pour a glass of rosé (pictured above) while listening to some Skrillex - "Goin' Down For The Night" 😂.It does not get more raw than this, trust me! I chose to document the day, instead of publishing a polished article. I chose to first achieve clarity and then help you with anything.So, what am I doing tonight? A little bit of branding method tweaking. It's not called (RE)volution for nothing! 😎All jokes aside, let me tell you some things about the way I see the world and my vision.

THE CONCEPT BEHIND OSCAR & SMart

I am that kind of person who sees the nuances in people, situations, etc, not just the black and whites most people distinguish. I am interested in the subtle details that make up a person and do not shy away at all from deep and meaningful conversations. Au contraire! I kindda thrive on them! 🤗Curious and optimistic by nature, I enjoy helping people see the best in themselves. There is always beauty and good in people, and I am on a mission to find it and bring it to light. Every.single.time! Without getting tired (well... I do need to recharge from time to time, but you get the point! 😉).I always search for the best in people and have confidence in what they can achieve. Always take negative situations with a smile and a hope for the better.Nothing is impossible or too desperate to not have a solution. Only death. But not even that, because there is life after death. I wholeheartedly believe that (more on this in future posts)!I aim to help people choose to see the light in themselves, the good, the smiles, the hugs and the possibilities. I believe those are the SMart Choice for every lifestyle.This is where the concept for OSCAR & SMart evolved. From people to their brands and all in between, this is the vision I want to bring into this world.Are you with me? Let's talk!Come join in on Instagram at @oscarandsmart and @smartchoicems.Going to finish that rosé while laying down the structure for the branding method I'm going to help you with!Bye for now! See you in tomorrow's post, Thursday, the 30th of August.Have a wonderful day,Denisa