Evolve Into Your Superhero Brand

Stories shape who we become. Especially the ones we tell ourselves about who we are. Our human tendency is to pass information and lessons through stories. Full of superpowers, magic and miracles. Full of depth.Stories infuse drama and emotion into the lessons and messages they want to convey. Emotion that always helps us retain information better.The hero, the main character usually taps into this resource and transmits the story's message through drama & making us feel something.We have evolved to relate to people, not companies and logos. That's why it's natural for us to relate to brands as we do to people.Branding does exactly that: bringing a company closer, so that we are able to have a relationship with it. To be able to connect with what it stands for.When dealing with personal branding, it's all about positioning yourself as the superhero in your expertise, as providing THE help for people's problems.Build your personal brand around your expertise. It's all about building and presenting your best version. It's about storytelling who you are, evolving into the superhero version of yourself. It's about becoming a superhero brand.HELP ME HELP YOU 💙 What are your biggest struggles in presenting your best version out there? What would you like to know on personal branding and shaping a superhero version of you, that attracts leads, attention and positions you as an expert in your niche?It would mean a lot to me if you could comment down below. Thank you! 🤗✨🙏 See you tomorrow, August 24th.Have a wonderful evening, and... Go get your superhero life!Denisa